| The Reality of Telemarketing |
| Written by Brian K Grinonneau | |
| Friday, 12 October 2007 | |
|
Forget what you think telemarketing is and embrace the reality that it is
used by the largest companies in the world to introduce new products, gauge
customer satisfaction and schedule qualified sales appointments. To be sure, there are a few firms that still practice boiler room telemarketing tactics of days gone by. The majority, however, are professional organizations committed to your complete success. When hiring a telemarketing firm, look for very specific attributes: Knowledgeable, well-spoken company representatives Expertise in telling your story Excellence in building the right list of qualified prospects to call No long-term contract A non-disclosure, confidentiality agreement Clear and understandable campaign reporting Open, meaningful communication Establishment of goals and measurement tools Interaction between your sales and management team and the professional telemarketers Pricing that is clear and fair The ability to analyze, test and refocus campaigns for your maximum result If you sell any product or service, and want to put it in the hands of your best prospects, you should use telemarketing professionals. If you have a customer base and want to build loyalty and repeat business you should use telemarketing professionals. The investment will pay for itself many times over and become the centerpiece of your direct marketing strategy. http://www.masmllc.com |