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Written by Kevin Cantera
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Tuesday, 29 January 2008 |
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Word Count: 549 As an increasing number of people opt for Bluetooth-enabled cell phones ,
advertising agencies and billboard operators are teaming up to create a new form
of advertising within the growing sphere of mobile marketing. At the recent
Consumer Electronics Show in Las Vegas, Motorola unveiled its new pocket-size
media player, the Mobile TV DH01, with a 4.3-inch, high-resolution wide screen
that makes TV programs available wherever viewers want to watch them. So what’s
the next thing aiming for your high-tech wireless mobile device? Commercials.
Used more broadly in Australia, Asia and Europe, Bluetooth marketing has yet to
take off in the United States. But Clear Channel Outdoor is eager to transform
that with the introduction of 1,000 Bluetooth-enabled ad sites across the United
States in the next year, according to a recent report by The New York Times.
Bluetooth was named for Harald Bluetooth Gormson -- a 10th-century Danish king
who unified the Danes and the Norwegians, according to the information provided
by the company at Bluetooth.com. Bluetooth uses short-range radio frequency to
unify information from different technologies, such as wirelessly connecting a
laptop to a cell phone. Now Clear Channel is teaming up with a New York-based
mobile content distributor on a new Bluetooth advertising effort that will test
the marketing scheme on wireless Americans. There are already more than 100
sites in operation across the country.
Here's the way it operates: When you have the Bluetooth function on your phone
turned on and you walk by a Bluetooth-enabled ad, your phone will suddenly ask
if you would like to download some form of free content that comes from the
sponsor. If you choose to accept, you'll receive a music video, wallpaper, or
video clip that the advertiser believes will make you want to buy their product.
Short video clips and music videos are the most popular content download
options.
According to the Times, the U.S. Navy used Bluetooth advertising to encourage
sailors to enlist in the reserves at the completion of their active-duty
service. The ad campaign offered downloads of two-minute videos from pay phone
kiosks at about a dozen naval bases.
Early this year, Pepsi offered music video downloads to consumers in six cities
to promote its short-lived WB series Pepsi Smash. The campaign was billed as the
largest ever Bluetooth marketing campaign in the U.S. But of the 159,045
cellular users offered Bluetooth ad content during the eight-week Pepsi
campaign, fewer than 10 percent accepted. Still, as the number of
Bluetooth-equipped phones sold around the world grows, interest in mobile
marketing campaigns will increase as well. Worldwide sales of Bluetooth phones
are expected to approach 1.3 billion by 2011, according to the research and
advisory firm Gartner Inc.
Author details:
Here the Author Kevin Cantera, a free lance writer in Utah, writes about the growing mobile marketing and Bluetooth marketing. Today with advancement in mobile technology with video phones and mobile video sharing as well as Bluetooth technology, the advertising agencies are teaming up to create this new form of advertising within the growing sphere of mobile marketing. Today along with video downloads, these phone gadgets give a lot like Phone Video Sharing. For more information in this and accessing more services, visit www.vringo.com.
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