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Written by Gregg Elberg
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Thursday, 24 January 2008 |
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Word Count: 1093 Commercial Finance- Angel Money
The Merriam-Webster Online Dictionary defines angel as:
“1 a: a spiritual being superior to humans in power and intelligence;
especially: one in the lowest rank in the celestial hierarchy;
2. an attendant spirit or guardian
3. a usually white-robed spirit or guardian of human form in fine art
4. messenger harbinger i.e. angel of death;
5. a person like an angel ( as in looks or behavior);
6. Christian Science- inspiration from God;
7. one (as a backer of a theatrical venture) who aids or supports with money or
influence”
Who are angel investors? They may be an individual, or a group of individuals
with money to invest in start-up businesses in exchange for various forms of
ownership and control of the entity. Many angel investors organized into
organizations or groups that pool their money to make larger investments and
spread the risks of failure among many investors.
Many start-up businesses borrow seed funding from family, friends and
acquaintances to provide capital to pay the initial expenses of starting a new
company. It is difficult to raise significant amounts of money this way. Most
venture capital firms will not consider investments less than one or two million
dollars. Angel investors fill the gap by providing risk capital for potentially
high growth companies, usually in amounts of $100,000 to $1,000,000. These
investments are extremely high risk since approximately 8 out of every ten such
investments result in failure and loss of investments. Thus angel investors look
for opportunities that have potential to return over 10 to 20 times the original
investment within a relatively short period of time.
Most startup businesses that compete for angel investor money are in a
pre-revenue stage. As such, they are not eligible for bank financing, purchase
order financing or accounts receivable financing for exponential growth.
How do you obtain money from Angel investors? The process is difficult. A due
diligence package should be prepared for the angel’s which will include all
details of the start-up company’s organization; who the executives and board of
directors are; their resumes, experience and academic backgrounds; the business
plan for growth; specific details on the product or services including
projections regarding economies of scale; and an analysis of the potential
marketplace for the product or service; an exit strategy; and an analysis of
competition in the marketplace regarding similar products or services. It is
necessary to create a power point presentation for angel investors with an
enthusiastic principal of the start-up company extolling the virtues of their
idea to convince angel investors this is “the next big one”. The presentation
can occur in a conference room one on one with the angel, or at a dog and pony
show where five to ten prospects make their pitches to a panel of angels.
What are your chances of obtaining angel investor money? It is about the same
probability of being guaranteed a place in heaven; in brief, it is not good.
Less than one out of ten proposals for angel investor financing receive funding.
Some angel investor groups fund about one start-up out of every 1000
submissions. Many deals are rejected because there is insufficient growth
potential, or management lacks talent or skills to succeed, or the product or
service simply does not have the requisite potential for spectacular results. On
the other hand, some deals are funded because the angel has a special interest
in a particular area that the product addresses, such as cleantech products.
How do you find angel investors? One good national listing is
http://www.inc.com/magazine/20050701/angels-in-america.htm. You can also
look on the internet for angel investors that are local in your area. This is
important because most angel investors like to invest within 50 miles where they
are located because it is easier to keep on top of local investments.
Are angel investors really angels? Are they any different than venture
capitalists, just smaller in size? These are very difficult questions. Some
angel investors nurture their offspring more than others. Consider the statement
of Josh Kopelman, a venture capitalist with a new company called “FirstRound”.
FirstRound funds entrepreneurs with big ideas in the $250,000 to $750,000 range.
Mr. Kopelman “ sticks with them long enough to determine which business plans
will work and which should be taken out back and shot” according to the January
21, 2008 issue of Fortune Magazine.
“Angel” is the name of a song written and recorded by Jimi Hendrix. It was
released on the album, The Cry of Love, in 1971. Here are the lyrics:
“Angel came down
From heaven yesterday,
Stayed with me just long enough
To rescue me....
And she told me a story yesterday;
About the sweet love
Between the moon and the deep blue sea.
Then she spread her wings high over me.
She said, I’ll come back again to see you tomorrow....
And I said fly on, my sweet angel.
Fly on through the sky.
Fly on, my sweet angel.
Tomorrow I’m gonna be by your side....
Sure enough,
This woman came home to me.
Silver wings silhouetted against a child’s sunrise....
And my angel,
She said unto me,
today is the day for you to rise.
Take my hand, you’re gonna be my mind,
And she took me high over yonder.....
And I said fly on, my sweet angel.
Fly on through the sky.
Fly on, my sweet angel.
Tomorrow I’m gonna be by your side.....”
Jimi Hendrix never made much money during his lifetime. This album was released
after his death. He truly was an angel as a musician and his estate has earned
millions of dollars from the sales of his music over the past forty years. His
music and guitar playing technique has inspired millions of people. He literally
changed the way the guitar was perceived and played as an instrument. From a
musical point of view, during his life he was “the next big one”.
The bottom line: Are you the next “Jimi Hendrix” of the business world? If so,
angel investors may be the answer to your prayers.
Copyright © 2008 Gregg Financial Services
www.greggfinancialservices.com
Mr. Elberg is a licensed attorney and licensed real estate broker. Gregg
Financial Services is a full service brokerage for commercial finance companies
and banks that fund B2B businesses. Mr. Elberg arranges funding from $25,000 to
$50 million per month at competitive pricing, and works to reduce your financing
costs as your company grows. For more information about GFS, please visit our
website:
http://www.greggfinancialservices.com
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