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Written by Brian K Grinonneau
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Friday, 12 October 2007 |
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Word Count: 266 The Reality of Telemarketing
Forget what you think telemarketing is and embrace the reality that it is
used by the largest companies in the world to introduce new products, gauge
customer satisfaction and schedule qualified sales appointments.
Today's telemarketing is the purest form of direct marketing and direct
marketing is the shortest distance between two points for business success. With
the overload of messages crashing into consumers, a clear voice that rises above
the din must be found. Telemarketing is that voice.
To be sure, there are a few firms that still practice boiler room telemarketing
tactics of days gone by. The majority, however, are professional organizations
committed to your complete success.
When hiring a telemarketing firm, look for very specific attributes:
Knowledgeable, well-spoken company representatives
Expertise in telling your story
Excellence in building the right list of qualified prospects to call
No long-term contract
A non-disclosure, confidentiality agreement
Clear and understandable campaign reporting
Open, meaningful communication
Establishment of goals and measurement tools
Interaction between your sales and management team and the professional
telemarketers
Pricing that is clear and fair
The ability to analyze, test and refocus campaigns for your maximum result
If you sell any product or service, and want to put it in the hands of your best
prospects, you should use telemarketing professionals. If you have a customer
base and want to build loyalty and repeat business you should use telemarketing
professionals. The investment will pay for itself many times over and become the
centerpiece of your direct marketing strategy.
http://www.masmllc.com
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