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Word Count: 1130 Ebooks are part of the new frontier of cyberspace. They are an entirely new
medium for sharing marketing information, ideas, techniques, and expert
knowledge. Each day the number of people accessing the Internet grows, causing
the exposure of your ebook to increase incrementally. It's obvious why
electronic self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to forever banish the printed
word to the dustbin of history. Books in print have their own special qualities
and merits, and the world would be diminished by their disappearance.
Having said that, let's look at what makes ebooks so important and so unique.
Ebooks have certain abilities and qualities that other mediums do not possess.
For example, ebooks are fairly easy to produce, and their production cost is
inexpensive. Just think about it: you don't need a publisher, an agent, a
printing press, offset film, ink, paper, or even a distributor. You just need a
great concept, the ability to write it or to hire a writer, and the right
software.
Additionally, ebooks are easily and rapidly distributed online. They are also
easily updated; they do not require a second print run. All you need is to go
into your original creation and modify the text or graphics. Because of this
flexibility, ebooks can change and grow as fast as you can type.
Ebooks are also immediately obtainable. You don't have to go to a bookstore or
search through endless titles at an online bookstore. All you have to do is
download it from a website, and presto! It's on your computer, ready to be read.
Ebooks are interactive. This is one of the most unique and specific qualities
that ebooks offer. You can add surveys that need to be filled out, order forms
for customers to purchase your products or goods, sound and video that draw your
reader into the virtual world of your ebook, even direct links to relevant sites
that will expand your ebook outward. The potential is virtually limitless.
Ebooks have a particular kind of permanence that other mediums do not possess.
Television shows and radio shows air once, and then may rerun a few times.
Ebooks remain on your computer for as long as your choose, and they can be read
and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional
home library.
Another wonderful quality is that ebooks have no barriers in terms of
publishing. You don't need to go through the endless process of submitting your
manuscript over and over again, and then once you land an agent, having the
agent submit your manuscript over and over again. Nor do you have to shell out
thousands of dollars for printing a self-published book. All ebooks require is a
writer and appropriate software. Figure out your market, write your book, post
it on your website, and with the right business savvy, your audience will come
to you.
Finally, you have creative control over your ebook. You don?t have to compromise
with an editor or the publishing trends of the time. You don't have to haggle
with a designer or wait for copyedited galleys to arrive by snail mail. You are
in complete control of the design and the text.
How to Use ebooks for Marketing and Promotion
There are innumerable ways to use ebooks to promote your business and drive
quality traffic to your website. Once posted on your site, you can turn them
into a daily course, which brings your customer back to read the next chapter.
You can use them as a free gift for making a purchase or for filling out a
survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your
sales packages.
The most effective marketing products are those that are unique. Copyright your
ebook, and immediately, you have a powerful tool that you, and you alone, can
offer to the public. People will have to visit your site to acquire your ebook,
which increases the flow of quality traffic and the potential of sales and
affiliate contacts.
Make sure that you keep your ebook current. Update it frequently as the market
and trends change. Add new advice and techniques to show your prospects how your
goods or services can enrich their lives. By constantly keeping abreast of new
trends and techniques, you can continue to see profits from your ebook for years
after your original creation.
Another phenomenal advantage of ebooks is that you can test their marketing
potential without putting out hardly any cash at all. You can even produce an
ebook one copy at a time, each time you receive an order, eliminating the need
for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as
necessary until the orders start pouring in. Ebooks allow you to learn about
your market and customer habits and motivation over a period of time, without
risking your precious financial resources. They also provide you with an
invaluable way to gather marketing information, which you can use in many
different facets of your business.
Use your ebook to discover what the specific goals and problems are in your
specific industry. Then figure out how to solve these problems, and publish an
ebook with this invaluable information. This will increase the value of your
business, upgrade your reputation, and get you known as an expert in your field.
You can extend the value of single ebook by breaking the book down into chapters
for a serial course, into special reports available on your website, or into
audio or visual tapes. Ebooks can be broken down into several different
promotional materials by excepting some of the articles and using them to promote your product. You can include a
catalog in your ebook to promote all the products or services you sell. You can
include a thank-you note for reading your book and an invitation to download a
trial version of your product. Or you can include a form for your audience to
contact you for further information or with questions, thereby building your business relationships and your mailing list.
Using ebooks in this manner helps to cut the cost of individually producing
separate promotional materials. You can use a single ebook to entice new
prospects and to sell new products to your current customers.
No other medium has this kind of flexibility and ability for expansion. Think of
your ebook like a spider spinning a beautiful and intricate web. Now go and
create that web, and see how many customers and prospects you can catch!
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