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Word Count: 434 A Basic Introduction to Blogging
Web logging first appeared on the net in the mid-1990s.
The term “web log” was initially coined refer to a server’s log file
and then expanded to include the meaning of online personal journaling.
Later on, to avoid confusion, the word “blog” was adopted to refer to
personal journaling.
Today a blog is defined as an online publication
where an author puts his or her personal thoughts and opinions from the
most intimate to corporate ideas, concerns or events, in chronological
order on the net.
Although, there are as many kinds of blogs on line as
there are people, most of these will roughly fall into these kind of
bloggers: Personal Bloggers (the original use of Traffic & Making Money From Your Blog">blogging), then there are
the organizational and business Bloggers.
Organizational blogs are meant to facilitate
communications between its internal and external audiences. It may also
provide information for the external publics’ use.
Business blogs promote products or services for profit. They also increase
awareness about the company, as well as establish itself as an authority
with customers, vendors, through publications that demonstrate their
expertise in the market.
What are the kinds of contents that readers can find in a
blog that’s for distribution? The authors’ ideas, opinions, expertise
in his/her field of work, resumes, and home recipes, pictures, streaming
audio or video clips, e-books, poetry, works, products, services and
consultations.
Why have blogs become very popular compared to websites or
email? Most websites are infrequently updated, while blogs have instant
publishing tools which permit the author to regularly update &
introduce new content. Although both have great content, websites are
usually impersonal in informing their audience. While blogs allow the
readers to leave their comments and feedback, to hold two-conversations
with the author, who usually does the publishing and can immediately
respond to his/her readers.
The blogs’ abilities to reach and immediately react to
an expanding mass of audience have made businesses and marketers use these
as a strategic marketing tool. Additionally blogs are very efficient,
cheap to use and can quickly distribute information.
However, before you decide to jump on the blogging
bandwagon, take time to find out what are your objectives for creating
your own blog. Is it a personal, organizational or business blog? This
will help you decide on what your blog will contain, where you’d place
it and what publishing tools you’ll be using.
About The Author:
For more information on blogging and other aspects of Internet Marketing
and Home Business visit Mal Keenan's personal blog: http://www.home-business-tips-newsletter.com/blog/
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