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Google Adsense Advertising Policies |
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Written by Terry Detty
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Saturday, 09 June 2007 |
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Word Count: 702 Google Adsense is a program that allows businesses to advertise on other
websites. They business only pays the host website when a consumer clicks on the
link to take them to their website. This is a very effective way of advertising
because of the millions of people who access the internet every day. It is also
a low cost marketing method that businesses of all sizes can benefit from.
Websites are eager to host advertisements for other businesses because it
doesn’t cost them anything and they earn money for doing it when consumers
choose to follow the link from a particular advertisement.
If you are interested in using Google Adsense to advertise then you need to make
sure you are aware of their policies. This will make the process smoother for
you and eliminate any misunderstandings down the road. This can be a great money
maker or advertising tool, but only when it is used correctly.
There is no long term contract with Google Adsense. You can choose to leave the
program at any time. You will need to provide written notice by mail or email to
Google. All ads will be removed from your website within ten days. They also
have the right to discontinue your business from the program at any time for not
following their policies. You do have the right to file an appeal if your
account is canceled. This gives you the opportunity to discuss the situation
with a Google Adsense representative.
You must be approved by Google Adsense before you are allowed to be a part of
the program either as a host site for advertisements or to post your ads. The
owner of the website must be at least 18 years of age. The approval process
involves an application that you complete with information on your website
including keywords. You will have a response to your application within two
days. Make sure it is completed entirely or your application will be denied.
All communications must take place with Google. This means if you have concerns
or issues about an advertisement your business has on a website or about an ad
you are hosting on your website everything goes through Google. The two
businesses are not to discuss the issue between each other. Google does not
guarantee a set amount of clicks or earnings for a host website. It also doesn’t
guarantee any increase in traffic or sales for a business.
Google Adsense has the right to use the name of businesses participating in the
program for presentations, marketing, and financial reports. Users of Google
Adsense are required to pay for the amount of pay per clicks their ads received
as outlined. Adsense accounts are non-transferable under any circumstances. They
can’t be resold to another provider. A maximum of three ads per webpage can be
displayed. Advertisements can’t be placed on webpages that don’t contain content
for your website. A webpage can’t be used for the sole purpose of displaying ads
to make money.
Click fraud is not acceptable at all by Google Adsense. It damages the
reputation of the program and costs the advertisers a great deal of money. Any
website hosting advertisements that is believed to be involved in Click Fraud
will be banned from using the program. If you chose to use Google Adsense to
advertise your business, protect it from Click fraud by purchasing Click Fraud
software.
Google Adsense is a great opportunity for businesses to advertise their products
and services on various websites and pay only for the number of consumers who
click on the link to go to that businesses website. It is also a great way for a
business to make money by hosting advertisements for other businesses.
Understanding the policies of Google Adsense will help you determine if the
program is right for you. It also helps the program work properly for all those
involved in it.
Terry Detty, 42 years old, finds internet marketing his passion. In addition to
marketing he enjoys reading, and occasionally goes out for a short walk.
Email marketing with email opt out sentences is an effective internet marketing
tool. www.majon.com
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