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Written by John Galvin
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Tuesday, 22 May 2007 |
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Word Count: 470 The problem with article submission programs.Most internet business owners understand that one of the best and cheapest
ways to market their business is through article submissions. They also may know
that manually submitting their article to the hundred or so different article
directories can be a huge time consuming effort. They may be tempted to try out
article submission programs. Before doing so, though, a business owner needs to
first understand the problem with article submission programs.
Writing articles is a great way to advertise a business. This is for a couple
ofreasons. First, it is free to do. There is no cost if the business owner
writes their own articles and submission to directories is usually free.
Secondly, it makes a business owner seem knowledgeable and like they are willing
to share what they know with their customers or potential customers. This is a
good selling point that will make the customer feel at ease and feel like they
can trust and rely upon the business owner.
Articles can be submitted to directories through a process that involves
registering and uploading the article to the directory files. Each article can
contain a link that leads readers to the business owner's website. This is how
they work as advertising. People read the articles, become interested in
learning more and click through to the website.
Article submission software supposedly helps to speed up the submission process.
Instead of going to each directory and manually filling out the forms and such,
the article submission program does it automatically. There are problems with
this idea, though.
First of all, these programs are not at all as easy to use as they may seem.
Many contain formatting errors which make it very difficult to upload an article
into the program. Secondly, many of them do not even check into duplicate
submissions and therefore sometimes may make duplicate submissions to a
directory. This hurts the business owner and can actually get them accused of
spamming. Lastly, sometimes through the automated process things get mixed up
and the link back is deleted or lost. This means the whole idea of using the
article for advertising is lost. It is pointless to even go through the
submission process at all when this happens, thus making the article submission
programs basically worthless.
Article submission programs may make the whole process quicker, but it is just
not as efficient or effective as manually submitting articles. There really is
no reason to submit articles to all the directories. By choosing the most
popular directories a business owner should do just fine. There are about 5 or 6
popular directories and that will not take too long for a business owner to sign
up and submit articles.
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