|
Written by Monica Lorica
|
|
Monday, 23 April 2007 |
|
Word Count: 557 How To Advertise Effectively Using Google AdWords
Have you noticed the listings that are placed on a better position in a
search engine result page? These listings are on a more visible position because
they are paid listings. Many search engines today – especially the major search
engines – accept paid listing.
Paid listings have captured the interest of many webmasters and web marketing
experts due to its many benefits. Here are some of the most relevant benefits of
a paid listing:
• Paid listing allows your website and ads to appear instantly on the search
engine result pages or SERPs.
• Paid listing places your website on a more visible area on the search results.
• Paid listing lets you choose the keywords, keyword phrases and search terms to
associate with your website or ads.
• Paid listing lets you control the amount you pay for the appearance of your
website and ads.
One of the major search engines that accept paid listing is Google. Its paid
listing program is known as Google AdWords. Aside from Google, other popular
search engines like Yahoo and MSN also encourages webmasters and web advertisers
to try their paid listings programs.
Google AdWords
Google places its paid listings on a highly visible area of its search result
pages or SERPs. It can either be located above the free listings or on the right
hand side. Either position makes your ads more visible to the online searchers.
Google calls its paid listing program as Google AdWords. This advertising
program is commonly known as AdWords alone among webmasters, web marketing
specialists and online advertisers. Why will webmasters and web marketing
advertisers use Google AdWords. One reason is immediate visibility and
appearance of the ads and the website on Google search result pages.
Google’s free listing may take some time before your website will actually
appear live. As a solution to this, Google allows webmasters and web promoters
to have the opportunity to be listed the fast way. However, this instant website
visibility cost an amount – thus, it is called a paid listing.
Google AdWords Charges
How much does Google charge its AdWords users? Is it a large amount? Actually it
is not. Google charges its AdWords advertisers an activation fee of $5. And the
rest of the charges all depend on the advertisers.
Google allows webmasters and AdWords users to determine the amount they want to
pay for their ads. This is done through bidding. You bid for the keywords you
want to associate with your ads. Basically, in terms of charging, Google gives
you the flexibility of choice. Just a reminder, do not bid for an amount that
you can’t maintain. Remember that you will be paying for that amount in every
click that your paid listing receives.
Other than Google AdWords, there are still more paid listing opportunities
online. There is Yahoo’s Overture and MSN Paid Listing Program. The choice
depends on you. These are all good site visibility opportunities.
This article is written by nPresence an online web marketing agency that specializes in Search Engine Optimization, Pay Per Click advertising, Content Management Systems, Web Design, Conversion Tracking and Analysis. For all your all your web marketing needs, please see Pay Per Click Agency.
|
Read Articles 
