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Word Count: 577 5 Ways To Increase Your Website Profit Without Increasing Traffic
To succeed in Internet Marketing, you need to learn how to maximize the value
of your website visitors. Here are the top 5 strategies on how to squeeze the
most profit out of your website:
1. Tweak Your Sales Copy
The most sure-fire way to increase your profits is to tweak your sales copy
to increase the conversion ratio of your website. Conversion ratio is how many
visitors you need on average in order to make a sale.
Look at your website statistics for the last month – how many unique visitors
did you have? Now look at your sales report – how many sales did you make? Based
on these numbers, how many visitors do you need to make a sale?
Let’s say you are currently selling to 1 out of 200 visitors. If you tweak
your sales copy so it starts selling to 1 out of 100 visitors, you will double
your sales – without having to increase your traffic!
2. Tweak Your Prices
Most commonly you will make more money if you increase your prices. Lowering
prices can result in more sales, but lower total profits – the number of
additional customers is often not enough to cover the price drop.
If you slightly increase your prices, most of the time you will not lose many
customers and will end up with more money in your pocket.
Experiment with both increasing and decreasing your prices to find your most
profitable price point.
3. Capture Visitor E-Mails
If you don’t get your visitors e-mail addresses, you lose those visitors
forever once they leave your website. You will not get a chance to convince them
to buy at a later time.
When you get their e-mails, you can constantly follow-up by e-mail and get
many more chances to sell. If you don’t have a mailing list on your website, you
are leaving a lot of money on the table.
4. Upsell
If someone clicks on a “Buy” button for one of your products, offer them a
choice of “deluxe” version of this product at a higher price. This technique is
called “Upsell”. The prospect is already excited about the product, and is very
likely to go for a beefed-up version of this product.
Just ask if they want a deluxe version, and offer a choice of “Yes” or “No, I
just want standard”. You have nothing to lose. If they choose to upgrade, you
get more money just for asking. If they go for the standard version, that’s what
they would’ve gotten in the first place – you still don’t lose anything.
5. Backend Sales
Those who already bought something from you are very likely to buy from you
again (providing that your product met their expectations). It’s much easier to
sell something to existing customers than to a cold prospect. Sales that come
from marketing to existing customers are called “backend sales”.
Keep in touch with your customers by e-mail, and promote your other products
that might interest them. If you don’t have additional products, become a
reseller for other companies that sell relevant products, and make commission on
those sales.
About The Author:
Melanie Mendelson teaches how to get free publicity for your website by spending
only 30 minutes. To learn more, visit her website
http://www.writearticles-getwebsitetraffic.com
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