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Search Engine Optimization- “The Long Road to Internet Success” |
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Written by Gregg Elberg
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Wednesday, 07 March 2007 |
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Word Count: 790 In the original article, “Search Engine Optimization for Beginners”, I wrote
about several topics: my new business and total ignorance of the concept “search
engine optimization”; the limited value and huge expense of hiring search engine
experts; how I created a long term plan for increasing my website’s popularity
on the web after using one hour of an experts time; and how another expert
helped me understand what needed to be accomplished, namely: 1) add more quality
content to my site and 2) create significant and relevant inbound links to my
site.
In my opinion, the two most important things are writing articles for
publication plus finding sites that will accept them for publication and
researching your competitor’s sites for clues how to obtain inbound links to
your site. For other technical issues with regard to search engine optimization
it is suggested that you visit you visit seomoz.org and read their article
entitled: “Beginners Guide to Search Engine Optimization”. You may need some
technical help. You may need to hire an expert to implement some of the search
engine optimizations into your site; but you can do most of the hard work i.e.
the writing for your site’s content and doing the research yourself. This will
save you a bundle of money.
Keywords are important. A keyword is defined as a significant word or phrase in
the title, subject headings, contents notes, abstract, or text of a record in an
online catalog or database which can be used as a search term in a free-text
search to retrieve all the records containing it. (according to the UCB Library
in Colorado). When you write the text for your site, the text should contain
every keyword that is also contained in your html code (this is where an expert
may be required to insert the keyword code on you site’s html).
How do you find the best keywords for your site? Research your competitors’
sites again and again. Here is how to do it. Let’s assume your business sells
baby clothes. Go to a search engine such as Goggle or Yahoo and type in “baby
clothes”. Study each of the sites that appear on the first three pages. On each
site use your computer to research the site’s keywords: go to View on your
computer, then scroll down and click on Page Source. You can easily see the
keyword in the public domain code; you can copy them; and you can then decide
which ones are most appropriate for your site. Why reinvent the wheel? You can
do this research yourself.
One very popular baby clothes site has over 5000 pages of relevant content and
over 6000 inbound links. This inspires the internet search engines to rank it at
the top of page one in a search for baby clothes. It has a page rank of 5.
Obviously, a lot of very hard work has been accomplished for this site.
Another very important search engine optimization technique is to research you
competitor’s inbound links. Here you can learn how many pages they have in their
sites, and see the most relevant inbound links. You can find relevant
directories to link to; and you can find where they publish information or
articles about their products or services.
Simply go to Yahoo.com and type in “link:www.companyname.com”. There is a world
of internet information for you to see.
By using the above techniques, I have improved my site’s position significantly
for several keywords. This has improved the number of inquiries for my business
services.
You can follow these simple techniques and achieve better results for your
businesses too! Don’t forget to end your article with a Copyright © 2007- name
of your company, and a hyperlink to your website, i.e. you website address.
One last thought occurs to me. Do not expect results immediately. There appears
to be a time lag, from several days, to several months in terms of the various
Search Engines picking up on your efforts. The process is slow and involves a
lot of hard work on your part. Nevertheless, I recommend you do as much of the
work as possible yourself. The results are satisfying and the costs are minimal.
Copyright © 2007 Gregg Financial Services
www.greggfinancialservices.com
Mr. Elberg is a licensed attorney and licensed real estate broker. Gregg
Financial Services is a full service brokerage for commercial finance companies
and banks that fund B2B businesses. Mr. Elberg arranges funding from $25,000 to
$50 million per month at competitive pricing, and works to reduce your financing
costs as your company grows. For more information about GFS, please visit our
website:
www.greggfinancialservices.com or email:
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