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| How Articles Build Trust With Your Buyers |
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| Written by Brian Cotsen | |
| Tuesday, 23 January 2007 | |
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If there's one thing that we can agree on it's that there's no shortage of
information to be found on the net.
There's more than enough to keep you busy reading for years to come! When you write content for webpages, on line articles, blogs etc what is it you're trying to achieve? Appeal to the reader... convince them to buy, sign-up or respond in some way. Whatever your website, you want your visitors to have a good experience as they read stuff on your website... well don't you? Readers are more sceptical these days! Because they've got used to the internet being used as one big sales pitch - adverts wink, pop and blink at them, messages shout from their speakers, emails bombard them. Is it any wonder that it appears, to the web surfer, that they are seen as just another potential 'buck'? This is bad because those readers, even if they actually seek your information, will approach with caution: *Wary that you're only trying to reach into their pockets *That you couldn't possibly be offering impartial advice or a balanced view - that you've got an agenda. *That you won't give them something for nothing. My experience on www.property-coach.co.uk, when I began promoting my free 10 part course, was that I regularly got emails asking: Why did I give away this information for nothing? Some people were genuinely hostile saying that I must be doing something with their emails, as I couldn't possibly give away this advice for nothing. Truth was I was aiming to build confidence and trust in my brand and my advice. Now on the whole it works, however you'll always get a few people who are so sceptical that they look a gift horse in the mouth. So back to you and your articles 1. Quality counts - do your homework & be an Expert in your field. When writing, on what ever subject, do your homework. If you're found to be inaccurate or careless with your facts & figures, you'll do exactly the opposite of what you're aiming to do - build your visitors confidence & trust. By showing how knowledgeable you are you'll show that you're an expert in your field and visitors will look to you for advice and take your affiliate recommendation or buy your products. Quality counts - do your homework & be an Expert in your field. 2. Get on to your customers wavelength and solve their problems. If you show that you know what they are worrying about and then solve their problems you'll win their trust. How many of you out there searched 'how to write good articles' or 'how to win the trust of your visitors' or ' how to be seen as an expert in your field'? Well you were looking for solutions to your problems... if I managed to answer them.... will you come and look again? I bet you will. Why does this work? Because you're seen to be on your customers wavelength by seeing their point of view.... more trust. But how do you know what they want to know? *Read forums & message boards - You'll learn lots about what issues matter most to your customers. You could even post a reply and direct them to your website for more information. *Take note of emails you receive - Have a submission form where you actively ask visitors to ask you questions. *Keep up with the latest trends in your industry, maybe read the most current magazines that your industry publishes e.g. 'Revenue Today' for affiliate marketers. Get on to your customers wavelength, solve their problems. 3. Keep in contact with your customers. By showing that you're contactable and answering in person by email, telephone etc Your visitors see you as a real person. Ensuring that your customers know they can contact you and feel you're there to help them generates... you guessed it... more trust. Always respond to an enquiry within one working day - use autoresponders to ensure your visitors know their email has been received. Keep in contact with your customers. 4. Prime your customers - Give away valuable information Free articles from your website, interesting and informative weekly/ monthly newsletter, mini courses, weekly hints & tips or the first two chapters of your latest ebook. By doing so you'll be priming your potential customers, they'll begin to feel confident and comfortable towards you, they'll begin to learn about what you have to offer, they'll look forward to receiving the next interesting instalment... they'll want more! By doing all of this they'll know that you offer valuable, high quality & interesting content. By doing this they'll be thinking "if the free stuff is this good imagine the sort of advice I'll be getting when I pay for it" Prime your customers - Give away valuable information So lets sum it all up *Gain those visitors, your potential customers, trust. *Understand your customers issues, problems, worries or needs - answer them. *Ask for their views, ideas, comments and responses - this is free market research of a highly targeted nature... it's gold dust! *Keep in contact with your customers and show them you are a real person who can be trusted. Make sure that you respond to them promptly... build that trust. *Prime your customers by giving away valuable information and asking nothing in return (except for their email address). To conclude. Trust is what finally converts a potential buyer into a real customer Take every step to gain & keep those potential customers trust. If they need help in the future, they'll come looking for you. And remember ... Word of mouth is the best form of advertising... and the cheapest! Those customers know other potential customers... what better advertising than to have a satisfied customer recommend you to another potential customer looking for someone that they can trust. Get your customers to be your ambassadors too. Enjoy your article writing. Regards Brian Article Source: www.webraydian.com |
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