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Written by Leonard Bartholomew
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Wednesday, 03 January 2007 |
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Word Count: 964 Article Optimization - Directory Submission 101
It is a pleasurable challenge writing to E-zine and Article publishing
Directories. This is the "sandbox" that most writers are contributing to today.
More articles are written and show up as an entry to Google, Yahoo, MSN,
AltaVista and other search engines than their are websites. Some websites are
articles in themselves. It is much easier to write an article than it is to
build a new website for most of us. The common person may not be able to do
build their own website, but he or she may have the talent to be a successful
writer. Think of the competition though! Thousands of writers writing about
their content, promoting their website, and sharing their ideas. The numbers are
overwhelming! There are a number of things that a writer needs to be aware of
when submitting articles to develop a mass readership.
Article Optimization - If you want your article to show up on page number one of
Google, it has to be optimized. Optimization is done by following some of the
simple rules called "search engine optimization".
Choose a high quality article directory to submit to. This will contribute a
great deal to getting the article close to the number one spot. You can
determine the article directories PR rating in Google ·by installing the Google
task bar on you browser and going to the article directory website. Contributing
your article to the directory is a very simple thing. You will have to provide
personal information, possibly a pen name, your website url if you have one, and
the category you will be writing about.
Use keyword rich content in the title, teaser, and body of the article. You have
to do some keyword research and plug them in to your article every chance that
you can. A good example in this article would be the keyword "article
directory". It has to make sense when you use it. Once every paragraph or two
and your readers will not get bored with the article and keep reading until the
end of the article.
Use bold, italic, and underline when it seems appropriate with your keywords.
Using Google, go look up some of your favorite keywords. You will notice in the
list of Google links that the keywords you put in are in bold. Google picks up
on the keywords. Let me repeat that, Google picks up on the keywords. In seo Software!">SEO
Made Easy, the author indicates that not only does Google pick up on keywords,
but Google picks up on keywords that are in bold, italic, and underlined.
Article Directories will let you place one to three incidents of anchor text in
the body of the article. This is an excellent way to get a link back to your
website! Google takes a while to do this, but eventually it will index the
article and register the link. You can work in your keywords in clever fashion
this way. If you have a website, and you are promoting your website in the
article, this is the opportunity to use the keywords from your website. If the
article directory allows the technique, html anchor text entries can be made in
the body of the article as well as the bio. The reader would not normally know
that html was being used. Of course the Article Directory has to accept html
code for this to work.
Use anchor text in the article writers bio. Most Article Directories accept
three, others will only allow you one. This is the sales pitch. If you have
interesting content in the article, and have succeeded in convincing your reader
that your contribution is worth investigating some more, they will want to go to
your website and look some more! This is the author's sincere wish most of all,
to gain trust and rapore with his or her readers and to start a continuing
business relationship. It can be done with a proper close to the article asking
for the reader to "come on in, the water is fine!"
Article Writing - If you want your article to be read from start to finish,
choose keywords and content that will make sense to the reader. Don't try to
write about nuclear physics to a business crowd.
Determine your audience. This is done easily by entering your keywords into
Google. Look at the number of entries returned. An article will be successful if
you choose an audience that is not to large that you cannot compete against and
not so small that you will only expose the article too few times to too few
readers. When starting, it is a good idea to start with keywords that are
getting about 30 hits a day at Overture. Normally there would also be less than
ten million entries returned from the Google keyword search for your topic. Work
on the larger populations when you get this down. You will find innumerable
targets and keywords that you can do this with. There is no end to topics
available on the internet. What a rich source of information!
Use original content when submitting to Article Directories. They have a way of
finding out if your content is not original. Article directory submission
guidelines always require you have exclusive license allows your name to be
associated with the articles produced for you or by you. So don't do it. You
will get caught!
Enjoy your writing! The world is open to to your ideas and more than willing to
accept what you have to offer, if it is done the right way!
Leonard Bartholomew, B.S. Computer Science. Find out more about SEO Made Easy at
http://www.moxie-drive.com/google-adwords-made-easy/
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