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| 2 Cool Ways Einstein Makes You Money |
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| Written by Kim Duke | |
| Wednesday, 24 June 2009 | |
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I have a confession to make. A little secret that most people don't know about me is that I'm an amateur science geek. "Auntie - what did Einstein invent?" I replied: "The theory of relativity" Blank stare. Then I said "Hmmm - he invented a new way of looking at time. Time is different for everyone." Blank stare. Then I cheated and told her how Einstein described it: "When a man sits with a pretty girl for an hour, it seems like a minute. But let him sit on a hot stove for a minute - and it's longer than any hour. That's relativity." I saw the light bulb go on over my niece's head. She replied with big eyes "Auntie -It's like the difference between doing homework and playing Rock Band!! Home work seems to take forever and Rock Band flies by!" You got it cupcake! (and looks like I'm not the only science geek in the family) 2 Cool Ways Einstein Applies To Your Customers? The first cool way? Over the years - I've spoken extensively about how thank you cards are under-used by most entrepreneurs and sales people. Inevitably someone will ask me "OK Kim, I'm guilty!! There's someone I should have sent a thank you card to...but it's been 3 months! I feel terrible. Is it too late?" This is why you have to love Einstein. The answer is "It's never too late to send a thank you card!' Why? Because for you and your guilty conscience - 3 months feels like a long time. You've had that monkey on your back for awhile. For your customer? They're worried about their own stuff, so it doesn't seem like such a long time since they've heard from you. SEND THE CARD. The second cool way? Advertising. I used this all the time with my national television advertising clients. In fact it was a method for me to show customers how to keep their budget and marketing plan but to ALSO be able to reach a new and larger audience. How did I do it?
Copyright © 2009 Kim Duke, The Sales Divas Inc. |
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